Navigating the Non-Household water market
The dichotomy that exists within the deregulated non-household water market is deceptively simple, yet deeply complex. On one hand, the sector is rich with potential; water efficiency, customer choice, and innovation should be the defining features of a thriving competitive market. On the other hand, that promise is often weighed down by real-world complexities, structural barriers, and entrenched behaviours.
Water scarcity is no longer a distant threat. It’s a growing reality facing businesses, policymakers, and society at large. And yet, despite this urgency, the pace of change remains slow. Technical fixes alone are not enough. What we need is a systems thinking approach, one that challenges us to look beyond individual actors and short-term outcomes, and to engage with the deeper dynamics that shape market behaviour and customer experience.
That’s where Water Matters 2025 comes in.
This year’s Market Matters session offers a timely opportunity to explore how we move from intent to impact. It brings together key voices from across the industry; water company representatives, regulators, and customers to engage in open, honest dialogue. Among the highlights is a Meet the Expert exhibit, where water company representatives will share insights and collaborate on practical solutions.
Whether you are a seasoned operator or new to the non-household market, this is your chance to be part of a conversation that matters, to influence change, challenge assumptions, and help shape the future of our sector.
My call for change…
Sindiso Bango-Dube, Head of Market Development, Waterscan
Deeper collaboration between market actors, not just in ambition but in action. To truly deliver for customers and the environment, we must stop treating water as a compliance issue and start seeing it as a shared strategic priority.
